Creating a data- and CX-driven market challenger

One of Finland’s largest listed companies with a leading position in northern Europe came to Shift with a nightmare. It was their CEO’s worst nightmare which revolved around increasing disruption threats and signs of new market entrants from outside their industry.

Goal

Create a market challenger for the consumer market with the best customer experience in the industry, backed up by an organization that is entirely data-driven, with the best of breed technology stack as an enabler for success in multiple European markets.