Background and Challenges

One of Finland’s largest listed companies with a leading position in northern Europe came to Shift with a nightmare. It was their CEO’s worst nightmare which revolved around increasing disruption threats and signs of new market entrants from outside their industry.


Create a market challenger for the consumer market with the best customer experience in the industry, backed up by an organization that is entirely data-driven, with the best of breed technology stack as an enabler for success in multiple European markets.

Solution and Outcomes

Validated customer experience and journeys as a foundation for customer-centric transformation

Detailed scoping of enterprise-level technology stack

Implementation plan

Ensuring rapid momentum in strategic implementation on a global level