Background & challenges

One of Finland’s largest listed companies with a leading position in northern Europe came to Shift with a nightmare. It was their CEO’s worst nightmare.

“One morning when I wake up a new player has stolen our customers”

With the “Nightmare as a service” concept Shift explored this CEO nightmare to:

  1. Understand how a new or existing market actor could disrupt the industry
  2. Understand what this disruption could look like
  3. Understand if our client could build this disruptor themselves instead of waiting for someone else to do it.

Solution & outcomes

Shift Actions built a cross-functional strategic task force consisting of 3 business designers, one service designer, one brand/marketing strategist and finally one full-stack developer/technology lead.

This team started with a clean slate. The only thing limiting the team was a) the product and b) the B2C market. Other than that the team was given full freedom in order to create the most efficient and threatening concept the market could dream of.

A few of the outcomes included:

  1. Seven defined disruption scenarios
  2. One validated disruption strategy and concept tested with over 5 thousand consumers across 7 markets.
  3. Initial customer CRM base of over 1 thousand customers.
  4. Clear plan, budget and investment proposal to the senior management team outlining how our client could build and launch the nightmare disruption concept in 5 months.