Latest cases ArticlesSailing from Red to Blue Oceans: A Strategic Shift in the Maritime Industry Case Studies Creating a data- and CX-driven market challengerOur client realized that the current way football stadiums are being designed is inefficient,… From strategic theme into a new concrete business offeringOur client, a market leading European utility company, had identified untapped potential among… Changing the way football stadiums are builtOur client realized that the current way football stadiums are being designed is inefficient,… Customer journeys as a foundation for strategic decision makingAs a global export company, our client felt the need to get a better understanding of their… Next generation change order processOur client, a project based manufacturing company, had been struggling with their change order… Market entry and product management interim task forceOur client, a global facilities management and workwear company was undergoing a transformation… Creating an arms-length nightmare disruptor for a Finnish listed companyOne of Finland’s largest listed companies with a leading position in northern Europe came to Shift… How to start a digital revolutionShift Case Study on Start-up Collaboration – An interview with Tero Hottinen, Director Digital… Digital transformation in marine insuranceOne of the leading marine and yacht insurance companies in Northern Europe was facing increasingly… How to make sure digital transformation fails – Practical tipsDoesn’t sound very helpful, right? But really, in my line of work I see companies trying their…